Budget and Bidding
SkillAI & modelsLets your agent plan ad budgets, bidding, pacing, and forecasts with break-even math and allocation plans.
Available today. Use it from your connected AI after setup.
No other account needed.
Connect ahel once, and every AI you use reads what you have installed.
Then ask your AI: use the Budget and Bidding skill
About this capability
Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs
What this skill tells your AI
The instructions your AI receives, as published by agricidaniel/claude-ads in skills/ads-budget/SKILL.md and read by ahel’s review.
- Establish objective, conversion value, gross margin, cash constraints, sales capacity, attribution uncertainty, seasonality, and platform minimum evidence.
- Normalize spend and outcomes to comparable windows and definitions.
- Calculate break-even boundaries and show formulas, inputs, uncertainty, and sensitivity cases.
- Distinguish committed baseline, controlled experiments, and reserve capacity.
- Compare hold, reallocate, scale, reduce, or experiment options using marginal evidence rather than blended averages alone.
- Return a decision-complete plan with platform/campaign amount, timing, owner, guardrails, success measure, and rollback trigger.
Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed percentage scaling are optional heuristics, never universal authorization.
Signals
- GitHub stars
- 9k
- Forks
- 1k
- Last commit
- Sep 2026
Advanced
- Catalog kind
- skill
- Gateway key
ads-budget- Source
- github.com/agricidaniel/claude-ads