Paid Media Financial Model
SkillAI & modelsThis skill teaches your AI the math behind paid advertising, so it can calculate numbers like cost per acquisition, return on ad spend, and break-even targets from the campaign figures you share. Once added, your AI can also model budgets, forecasts, and the economics of ad experiments, showing the formula behind each result.
Available today. Use it from your connected AI after setup.
No other account needed.
Add the skill, then share your numbers, such as spend, clicks, conversions, or revenue, and ask for what you need, like a break-even ROAS or a budget forecast.
Then ask your AI: use the Paid Media Financial Model skill
What your AI can do with it
- Calculate cost per acquisition, cost per lead, cost per click, and cost per thousand impressions
- Work out return on ad spend and marketing efficiency ratio
- Find break-even targets and contribution margin for your campaigns
- Compare customer lifetime value to acquisition cost (LTV:CAC)
- Model budgets, forecasts, and impression-share opportunity
- Model the economics of ad experiments
What this skill tells your AI
The instructions your AI receives, as published by agricidaniel/claude-ads in skills/ads-math/SKILL.md and read by ahel’s review.
- Identify the decision and collect units, currency, period, tax/refund treatment, margin, attribution basis, and uncertainty.
- Show the formula and map every input to an operator value or cited artifact.
- Validate denominators, sign, missing values, incompatible windows, and unit conversions.
- Calculate base, downside, and upside cases where uncertainty affects the decision.
- Keep platform-attributed revenue, blended business revenue, cash flow, and contribution margin distinct.
- Return machine-readable inputs, formulas, outputs, sensitivities, and decision implications.
Never fabricate missing financial inputs, hide division-by-zero, or present a point forecast without its assumptions.
Signals
- GitHub stars
- 9k
- Forks
- 1k
- Last commit
- Sep 2026
Advanced
- Catalog kind
- skill
- Gateway key
ads-math- Source
- github.com/agricidaniel/claude-ads