Email Cadence Design Skill

SkillCommunication

Use when spacing, sequencing, and pacing multi-touch email programs.

Available today. Use it from your connected AI after setup.

Connect ahel once, and every AI you use reads what you have installed.

Then ask your AI: use the Email Cadence Design Skill skill

What this skill tells your AI

The instructions your AI receives, as published by criptogus/agent-evolve-network in .claude/skills/cadence-design/SKILL.md and read by ahel’s review.

When to Use

  • Planning nurture, onboarding, or expansion sequences with multiple branches.
  • Auditing send frequency to reduce fatigue and unsubscribes.
  • Coordinating cross-channel touches (email, in-app, SMS, sales assist).

Framework

  1. Goal Alignment – map KPIs per stage (activation, education, expansion, retention).
  2. Signal-Based Timing – trigger on behavior (opens, clicks, product events), not fixed delays.
  3. Frequency Guardrails – define daily/weekly send caps per persona + lifecycle stage.
  4. Channel Mix – pair emails with supporting channels; document ownership and SLAs.
  5. Recovery Paths – add detours for inactivity, hard bounces, or sales handoffs.

Templates

  • Cadence matrix (day, trigger, message purpose, CTA, channel).
  • Fatigue model calculator (touches vs engagement trend).
  • Suppression logic checklist (recent send, opportunity stage, consent).

Tips

  • Front-load value but leave whitespace before high-ask CTAs.
  • Reuse proven send windows per persona while testing incrementally.
  • Share cadence plan with SDR/CSM teams to prevent overlap.

Signals

GitHub stars
308
Forks
1
Last commit
Sep 2026
Advanced
Catalog kind
skill
Gateway key
cadence-design
Source
github.com/criptogus/agent-evolve-network