/cs:cmo-review — CMO Forcing Questions
SkillAI & modelsThis skill lets your AI pressure-test a marketing plan the way a chief marketing officer would. It asks six pointed questions about positioning, target customers, messaging, channels, and costs, so weak spots surface before you commit budget. It fits when you are launching a campaign, repositioning, or watching acquisition costs climb.
Available today. Use it from your connected AI after setup.
No other account needed.
Add the skill, then share your marketing plan and ask your AI for a CMO review. It will walk through the six questions and point out where the plan needs work.
Then ask your AI: use the /cs:cmo-review — CMO Forcing Questions skill
What your AI can do with it
- Run a six-question CMO-style review of your marketing plan
- Test whether your positioning passes the one-sentence test
- Examine your ideal customer profile and message house
- Review your channel mix and acquisition costs
- Guide a review before a campaign launch or repositioning
What this skill tells your AI
The instructions your AI receives, as published by alirezarezvani/claude-skills in .gemini/skills/cmo-review/SKILL.md and read by ahel’s review.
Command: /cs:cmo-review <plan>
The narrative-first strategist pressure-tests positioning before debating tactics.
When to Run
- Before launching any new campaign
- Before changing positioning, tagline, or category
- Before allocating > 10% of marketing budget to a new channel
- Before a major PR moment (funding announcement, product launch)
- When pipeline contribution is declining
The Six CMO Questions
1. ICP (One Real Person)
Name one real person in your ICP. Company, title, what they do daily, what they hate.
- Persona ≠ ICP. ICP is real.
- If you can't name one, the ICP isn't sharp enough.
2. JTBD
What job is the customer hiring this product to do, and what's the alternative they use today?
- One sentence the customer would say out loud.
- "We use spreadsheets" is a valid alternative. So is "we don't."
3. Positioning Statement
One sentence: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative].
- This is the headline. Everything cascades.
- If it doesn't fit in one sentence, it's not positioning yet.
4. Distribution Channel
Where does the customer first hear your name — and is it inbound or outbound at this stage?
- Name the channel, intent, and the path to first contact.
- PLG, sales-led, content-led, partnership-led — pick a primary.
5. CAC Payback
Per channel: what's CAC, what's payback in months, and is it improving?
- If a channel's payback is > 18 months, it isn't a channel — it's a hobby.
6. Defensibility of Brand
If a well-funded competitor copies your messaging tomorrow, what's still yours?
- Category position, founder-market fit, customer love, distribution lock — name one.
Workflow
- Run the models:
python ../../../c-level-advisor/skills/cmo-advisor/scripts/marketing_budget_modeler.py python ../../../c-level-advisor/skills/cmo-advisor/scripts/growth_model_simulator.py - Answer the six questions in writing.
- Apply the verdict:
- 🟢 GREEN — story is sharp, channel mix sound
- 🟡 YELLOW — sharpen positioning before scaling
- 🔴 RED — positioning broken; do not spend
Output Format
# CMO Review: <plan>
**Date:** YYYY-MM-DD
## Positioning
One-sentence statement: <here>
## ICP
- Named persona: <name, title, company>
- JTBD: <one sentence in their words>
## Channel Mix
- Primary: <channel> | CAC $X | Payback Ym
- Secondary: <channel> | CAC $X | Payback Ym
## Verdict
🟢 / 🟡 / 🔴
## Next Steps
[3 concrete actions]
Routing
/cs:cro-review— pipeline contribution check/cs:cpo-review— product ↔ positioning alignment/cs:decide— log the verdict
Related
- Agent:
cs-cmo-advisor - Skill:
cmo-advisor - Execution domain:
../../../marketing-skill/
Version: 1.0.0
Signals
- GitHub stars
- 26k
- Forks
- 4k
- Last commit
- Aug 2026
Advanced
- Catalog kind
- skill
- Gateway key
cmo-review- Source
- github.com/alirezarezvani/claude-skills