Competitor Intelligence

Overview

Systematic watch on competitors: what changed, what it means, what to do. Complements the one-shot competitor-seo-analysis.

What to watch

Signal	Where	Meaning
Pricing page changes	their site	positioning/margin moves
New features/pages	site, changelog, blog	roadmap direction
Job postings	careers, LinkedIn	strategy (new market? new tech?)
Campaigns/ads	ad libraries, their social	messaging bets
Reviews	G2/Capterra/Google	their weaknesses = your angles
News/funding	press, LinkedIn	resources, urgency

Workflow

1. Define the watchlist: 3-7 competitors, which signals matter for the user.
2. Baseline snapshot per competitor stored in intel/<competitor>.md (offer, pricing, messaging, strengths/weaknesses).
3. Schedule recurring checks with cron (weekly/biweekly), using web_fetch + website-monitor techniques for change detection.
4. Only report changes + interpretation + suggested response.
5. Quarterly battlecard refresh: how to win against each competitor (feeds objection-handler).

Digest format

## Competitive digest - <date>
| Competitor | Change | So what | Suggested action |

Rules

• Public sources only - no pretexting, no fake accounts.
• Interpretation is clearly separated from observed fact.