GEO / AI Search Optimizer

Generative engines cite content that is quotable, structured, and authoritative. Optimize for being the source in an AI answer - stacked on classic SEO, not instead of it.

When to use

• Brand wants AI Overview / Perplexity / ChatGPT citation presence
• Refreshing key pages for quotability

When not to use

• Replacing technical SEO or keyword research entirely
• Inventing "citation scores" without evidence

What AI engines favor

• Direct, self-contained answers near the top of sections
• Clear entity definitions ("X is a ...")
• Stats, dates, and named sources (fresh + verifiable)
• Structured data (FAQ, HowTo, Organization)
• Author/company credibility (about, expertise, sameAs)
• Consistent brand facts across the web

Workflow

1. Define target questions the buyer asks (from ICP + PAA-style research).
2. Fetch current pages; mark which answers are buried or non-quotable.
3. Rewrite with an answer-first block: 40-80 word direct answer under each H2 question.
4. Add FAQ schema for real questions; keep answers atomic.
5. Strengthen entity clarity: who, what, where - same wording on site + profiles.
6. Publish only citable numbers you can source; never fake stats for GEO.
7. Note measurement gap: AI citation tracking is manual unless user pastes engine answers.
8. Save seo/geo-plan-<date>.md.

Quotability check

A paragraph is GEO-ready when it can be lifted verbatim into an answer and still make sense with attribution.

Rules

• Do not sacrifice classic SEO - GEO stacks on top.
• Never fake statistics to be "citable".
• Pair with seo-content-writer and on-page-seo-optimizer.

Anti-patterns

• Keyword stuffing for LLMs
• Claiming "you will appear in ChatGPT" as a guarantee