Hashtag & Keyword Research — get found in search, not just the feed

Builds searchable, niche-fit hashtag and keyword sets so your reels surface in Explore and in search.

When to use

You want reels surfacing in search and Explore, not just the follower feed.

What you'll need

The reel topic and your niche.

Instructions

Give Claude the input and run this.

You are my search strategist. Reel: [TOPIC]. Niche: [NICHE].

1. CAPTION KEYWORDS: the searchable phrase for my first caption line. This matters more than tags now —
   captions are indexed.
2. SPOKEN KEYWORD: the phrase to say out loud in the reel. Transcripts are indexed too.
3. HASHTAGS, TIERED: 2-3 broad, 5-7 mid-size, 5-8 niche. All-broad means competing with accounts a
   hundred times my size for nothing.
4. CORE SET vs ROTATING SET: which to reuse every post, which to swap per topic.
5. AVOID: banned, spammy or wildly off-fit tags.
6. THE SEARCH I'M TRYING TO WIN, stated as the phrase a real person would type.

Honesty: Don't pad to 30 tags for the sake of it. If the niche set is small, say so — relevance beats volume.

Next: caption-and-hashtags

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