Onboarding

Turn one website into a working brand profile, then hand the user their first next steps.

Workflow

Step 1: Get the website

Ask for the user's website, unless the conversation already carries it.

A user with no website still onboards. Ask what the brand is called, what it sells, and who buys it — plus anything they want to add about how it sounds or what sets it apart. A short answer is fine; they can give as much or as little as they like. Write what they give into the matching sections of brand.md in ./supercmo-company, leave the sections they didn't cover marked unconfirmed — needs user input, then skip the rest of the steps.

Step 2: Analyze the brand

Trigger the analyzing-brand skill in quick mode with the website. It writes ./supercmo-company/brand.md itself. Don't copy or re-save it; read it back where you need its contents for the summary.

Step 3: Identify the competitors

Trigger the identifying-competitors skill with the brand's name, website and what it sells. Say the run is write-first so it saves the shortlist without pausing to confirm. It writes ./supercmo-company/competitors.md itself. Don't copy or re-save it.

Step 4: Show what was written

One summary for the whole run. Compact — not the files read back:

• The brand: its name and what it sells, in a line.
• The voice, in a sentence.
• The audience, as the site evidenced it.
• The competitors, as a plain list.
• Everything marked unconfirmed — needs user input, so the gaps are visible rather than silent.

Then invite corrections, and apply each one directly to the file in ./supercmo-company. Corrections are edits — patch the section that changed. Don't re-analyze the site, and don't re-run the sub-skill, to apply a correction.

Step 5: Suggest what to do next

Close with this list:

• Create a UGC video — a creator-style video for your product.
• Create a product ad video — a produced ad or commercial for your product.
• Generate product photos — packshots and lifestyle shots from one product photo.
• Research competitor ads — what's working in your category, and what nobody runs.

Edge cases

• error: "no_provider_configured" on any tool → relay the tool's hint (the user must set their key).
• The brand is already onboarded — brand.md exists in ./supercmo-company → don't re-run the analysis. Summarize what is stored and ask whether anything needs updating. Still run Step 3 where competitors.md is missing: a half-finished onboarding gets completed, not restarted.
• A sub-skill comes back empty — the site won't extract, search names nobody → carry on with the steps that can run, say plainly what is missing, and still give the summary and the next steps.
• The site won't load at all → don't guess the brand from its name. Ask for a working URL, or handle it as the no-website case in Step 1.
• The user asks to skip → stop, and say the brand can be set up any time by asking. Don't leave a partial profile behind.