Programmatic SEO

Overview

Data × template = long-tail coverage. Only works when each generated page has real unique value - thin duplicates get penalized.

Good pSEO patterns

• {tool} vs {tool} comparisons
• {service} in {city} local pages (with genuinely local data)
• {term} glossary with rich definitions
• {integration} + {product} pages
• {template/example} galleries

Workflow

1. Validate the pattern: search 5 sample queries - is there long-tail demand and weak competition?
2. Build the dataset (CSV/JSON): one row per page with enough fields for uniqueness (≥40% unique content per page).
3. Design the template: title formula, H1, intro variables, data tables, FAQ, internal links to hub pages.
4. Generate with a script (exec + Python/Jinja or the site's SSG) - never hand-write 300 pages.
5. Ship in batches (50-100), monitor indexation before scaling.
6. Add hub/index pages linking to all generated pages.

Anti-patterns

• Same paragraph with one swapped word across pages
• Pages with no data behind them ("we serve {city}" with nothing local)
• Publishing 10,000 pages at once on a fresh domain

Rules

• Every page must answer its query better than a generic page would.
• Keep the dataset as the source of truth; regenerate, don't hand-edit.