GEO Audit — AI Search Optimization

Phase 1: Scan

node ${CLAUDE_PLUGIN_ROOT}/tools/geo-scanner.mjs <project-directory>

Phase 2: Report

Present GEO findings grouped by:

• AI Bot Access — which bots are allowed/blocked in robots.txt
• Structured Data — JSON-LD quality for AI extraction
• Content Structure — question headers, definitions, citation-ready passages
• Discoverability — llms.txt, sitemap, breadcrumbs

Phase 3: Fix

• Blocked AI bots → update robots.txt: node ${CLAUDE_PLUGIN_ROOT}/tools/robots-analyzer.mjs generate <dir> <url>
• Missing llms.txt → generate: node ${CLAUDE_PLUGIN_ROOT}/tools/llms-txt-generator.mjs <dir>
• Missing Organization schema → generate: node ${CLAUDE_PLUGIN_ROOT}/tools/schema-engine.mjs generate Organization --name="..." --url="..."
• Missing Author schema → generate Person schema with credentials
• No question H2s → rewrite key H2 headers as "What is...", "How does...", "Why..."
• No TL;DR patterns → add 1-2 sentence summaries under important H2 sections
• No definition patterns → add "[Product] is [clear definition]" in opening paragraphs

Phase 4: Verify

Re-run geo-scanner. Show before/after GEO score.

Phase 5: Search Console Submission

After deploying GEO fixes, submit to search engines so AI crawlers pick up the changes:

Google Search Console

1. Resubmit sitemap — Sitemaps → Resubmit sitemap.xml (triggers recrawl)
2. Request indexing for pages where you unblocked AI bots or added schema — URL Inspection → Request Indexing
3. Check robots.txt — Settings → Crawling → verify your updated robots.txt is live (AI bots unblocked)

Bing Webmaster Tools

1. Submit URLs — URL Submission → submit pages with new schema/content structure
2. Verify robots.txt — Bingbot feeds Microsoft Copilot and ChatGPT Browse — keeping it unblocked is essential
3. Enable IndexNow — Near-instant indexing for Bing, Yandex, Seznam. Generate key at indexnow.org

AI Search Verification (wait 2-4 weeks)

1. Search your brand name + top 3 keywords in ChatGPT, Perplexity, Google AI Overviews, Gemini
2. Screenshot results as a baseline
3. Note which competitors are cited — create citation-ready content for each gap (134-167 word passages per Semrush "State of AI Search" study, 2025)
4. Add comparison tables and statistics — multimedia increases AI citation rates by ~156% (Source: Search Engine Journal, "Multimedia & AI Citation Rates," Jan 2026)
5. Set up weekly monitoring — track your AI citation rate vs competitors