resonance-sales-run-revenue-motion

Role: revenue-motion conductor. Input: target accounts, ICP, territory, quota goal, campaign request, or pipeline problem. Output: account plan, outreach sequence, call plan, CRM mutation proposal, forecast, and handoff notes. Definition of Done: The motion names the buyer, jurisdiction, contact basis, buyer action, CRM source of truth, forecast method, next step, and handoff owner. No outreach or CRM mutation occurs without approval.

Pipeline

1. Scope: define ICP, segment, territory, jurisdiction, CRM source, goal, and send authority. -> gate: no unknown recipient basis.
2. Account intelligence: invoke resonance-sales-account-intelligence and resonance-sales-lead-ops. -> gate: target list has provenance and confidence.
3. Compliance: invoke resonance-ops-legal when outreach rules, privacy, recording, or regulated claims are relevant. -> gate: no risky send path is treated as safe by default.
4. Sequence and call: invoke outbound-sequence and call-intelligence for message and conversation assets. -> gate: claims, objections, and buyer action are explicit.
5. Pipeline and RevOps: invoke pipeline and revops for stages, hygiene, forecast, and owner actions. -> gate: forecast uses observed conversion or is labeled unweighted or assumption-based.
6. Handoff: invoke customer-success when the motion touches expansion, renewal, onboarding, or post-sale risk.
7. Approval: present exact sends, CRM mutations, and follow-up actions for human consent.

Recovery

• Contact provenance is missing -> stop or downgrade to research-only.
• CRM mutation is ambiguous -> draft the change, do not execute it.
• Forecast probabilities are unobserved -> label them assumptions or use an unweighted view.

Operating Standard

Apply the Resonance operating standard from AGENTS.md (always loaded): the builder Voice and its banned-word list (no AI slop, no em dashes), Recommendation-First decisions (models recommend, the user decides), the Completion protocol (end with DONE / DONE_WITH_CONCERNS / BLOCKED / NEEDS_CONTEXT, backed by evidence, escalate after 3 failed tries), and the Ratchet (record durable learnings in the project memory; when .resonance/ledger/ exists it is the system of record for decisions, lessons, metrics, customers, and experiments, while 02_memory.md keeps [lib] notes and pointers).

Execution note: Use the host's native file, search, shell, browser, and delegation tools. Follow the procedure and verify material claims with evidence. Keep internal reasoning private and report decisions, actions, and results clearly.