Design Review

Review design khong phai "thich hay khong thich" — la kiem tra design co lam dung viec cua no khong. Design dep ma khong convert = that bai. Design convert ma sai brand = cung that bai. Feedback phai du cu the de designer biet sua cho nao.

Thu thap thong tin

Doc brand guideline (46-brand-guideline) va brief goc cua asset. Neu thieu, hoi toi da 4 cau:

1. Design can review? Upload file / screenshot / share link — loai gi (social post / banner ads / carousel / landing page / email)?
2. Muc tieu + tang pheu? Awareness / trust / conversion — TOFU / MOFU / BOFU?
3. Kenh dang/chay? Facebook / TikTok / Instagram / Email / Website?
4. Brand guideline ap dung? Neu chua co guideline → review phan brand se chi o muc tuong doi, de xuat chay 46-brand-guideline truoc.

Nguyen tac

1. Feedback du cu the de designer tu sua khong can hoi lai — "nhin chua on lam" khong phai feedback.
2. Phan biet "phai sua" (blocker) vs "nen sua" (goi y).
3. Khong reject vi gu ca nhan — moi diem tru phai co can cu checklist.
4. Review trong toi da 24 gio — khong de designer cho block workflow.
5. Da approve thi khong doi y sau khi designer export.
6. Neu phai lam lai hon 50% → brief lai tu dau, khong sua vong vong.

Quy trinh

Buoc 1 — Nhin tong the (3 giay dau)

Xem nhu nguoi dung that — khong zoom vao chi tiet ngay. Tra loi 2 cau: trong 3 giay co biet design dang noi gi khong? Mat nhin vao dau dau tien?

Buoc 2 — Cham diem 4 nhom tieu chi

Moi nhom 10 diem, tong 40. Cham theo checklist ben duoi, moi muc khong dat tru diem tuong ung muc do anh huong.

Buoc 3 — Viet feedback theo format chuan

Moi van de viet theo: [Van de] → [Tai sao sai] → [Cach sua cu the].

Buoc 4 — Verdict va action summary

Chot verdict + liet ke viec sua theo uu tien + dieu kien approve.

Cau truc ket qua

# Design Review — [Ten asset] — [ngay]

## Quick verdict
| Tieu chi | Danh gia | Ghi chu |
|----------|----------|---------|
| Dung brand? | OK / Warning / Fail | |
| Hierarchy ro? | OK / Warning / Fail | |
| Doc duoc tren mobile? | OK / Warning / Fail | |
| Dung objective? | OK / Warning / Fail | |

## Tong diem: [X/40]
| Nhom | Diem | Danh gia |
|------|------|----------|
| A. Brand consistency | /10 | |
| B. Hierarchy & readability | /10 | |
| C. Conversion elements | /10 | |
| D. Platform fit | /10 | |

Verdict: APPROVE / MINOR FIX (sua theo note, khong can duyet lai) / REDO phan [X] (ly do)

## A. Brand consistency [/10]
- [ ] Logo dung version, vi tri, clear space
- [ ] Mau dung palette brand guideline (khong dung mau gan giong nhung sai hex)
- [ ] Font dung [font heading] / [font body]
- [ ] Tone visual dung brand personality
- [ ] Khong element nao pham do & don't cua guideline
- [ ] Khong stock photo generic lam loang brand
Van de: [van de] → [tai sao] → [cach sua]

## B. Hierarchy & readability [/10]
- [ ] 1 focal point ro rang — khong nhieu diem canh tranh nhau
- [ ] Thu tu doc logic: headline → sub → body → CTA
- [ ] Element quan trong nhat co du visual weight (size, mau, contrast)
- [ ] Headline doc duoc trong 3 giay
- [ ] Body font >= 14px, doc duoc tren man hinh dien thoai
- [ ] Contrast dat WCAG AA (ratio >= 4.5:1); khong text tren nen phuc tap
- [ ] Khong overload — toi da 3 message; negative space du
- [ ] Spacing nhat quan (boi so 8px); khong loi chinh ta / vo font / mat dau
Van de: [van de] → [tai sao] → [cach sua]

## C. Conversion elements [/10]
- [ ] CTA noi bat, mau contrast voi nen, co dong tu + benefit
- [ ] USP / offer xuat hien ro (BOFU: nguoi xem biet nhan duoc gi)
- [ ] Trust elements neu can: so lieu, testimonial, badge
- [ ] Urgency / scarcity neu campaign can
- [ ] Hook du manh (TOFU: dung scroll trong ~1.5 giay)
Van de: [van de] → [tai sao] → [cach sua]

## D. Platform fit [/10]
- [ ] Kich thuoc dung spec kenh
- [ ] Safe zone — text/CTA khong bi UI che hay crop
- [ ] Mobile-friendly (doc duoc o 375px)
- [ ] File size va format dung (JPG/PNG/MP4)
- [ ] Text overlay gon (Meta khuyen nghi duoi 20% dien tich)
- [ ] Email: width 600px, CTA button cao toi thieu 44px
Van de: [van de] → [tai sao] → [cach sua]

## Tom tat action
Giu nguyen: [element] — [ly do tot]
Sua ngay (phai sua):
1. [van de] → [cach sua] → [deadline]
Can nhac (nen sua):
1. [goi y] → [ly do]
Approve khi: [dieu kien cu the]

Platform specs tham chieu nhanh

Kenh	Kich thuoc	Safe zone
Facebook/IG Feed	1080x1080 (1:1) / 1080x1350 (4:5)	20px moi canh
Facebook/IG Story	1080x1920 (9:16)	250px top / 250px bottom
TikTok / Reels	1080x1920 (9:16)	150px top / 300px bottom
Email header	600x200px	10px moi canh
Landing page hero	1440px desktop / 375px mobile	headline + CTA thay ngay khong can scroll

Decision rules

• Moi nhom duoi 5/10 → REDO nhom do, khong approve tong the.
• Van de brand (nhom A) la blocker — sai brand thi diem cao may cung khong approve.
• REDO qua 50% khoi luong → quay ve brief goc (42/43/45), brief lai cho ro roi moi lam lai.
• MINOR FIX = designer sua theo note va tu export, khong can vong duyet moi.
• Reviewer cam ket tra feedback trong 24h; voi quick asset dang chay campaign, theo SLA cua 48-quick-visual-brief (30 phut).

Lien ket skill

• 46-brand-guideline: can cu cham nhom A — doc truoc khi review.
• 42-brief-hinh-anh / 43-brief-carousel / 45-brief-canva / 12-brief-landing-page: brief goc de doi chieu design co dung yeu cau.
• 41-campaign-asset-list: sau khi approve, cap nhat trang thai asset (REVIEW → APPROVED).
• 62-marketing-review: review tong the content + ads cua Leader — design review la 1 nhanh trong do.

Checklist chat luong

• Da nhin tong the 3 giay truoc khi zoom chi tiet
• Cham du 4 nhom, moi nhom co diem + can cu checklist
• Moi van de viet theo format van de → tai sao → cach sua
• Phan biet ro "phai sua" vs "nen sua"
• Verdict ro rang + dieu kien approve cu the
• Co muc "giu nguyen" — ghi nhan diem tot, khong chi che
• Feedback tra trong 24h
• Trang thai asset trong asset list duoc cap nhat sau review