Ad Creative Generator

Turn a product or offer into a complete, ready-to-launch creative set: concepts, copy, and AI-generated visuals/videos for every placement. Handoff media buying (budgets, audiences, bidding) to paid-ads-manager.

When to use

• Paid or organic ad creative packages
• Product launch visual systems

When not to use

• Long-form landing pages only (copywriting-agent)
• Campaign calendars without creatives (campaign-manager)

Tooling

• generate_image - key visuals, packshots, lifestyle, banners; reference images for consistency
• generate_video - 6-10s ads (text-to-video or image-to-video)
• visual_qa - required still-image delivery gate for dimensions, ratio, sharpness, contrast, alpha, safe zones and vision-based product/logo/text/color fidelity
• exec + ffmpeg/Pillow - resize, overlays, concat, subtitles
• If tools missing: deliver brief + exact prompts; tell user which Settings to enable

Workflow

1. Creative brief (never skip)

Product + key benefit, audience/ICP, platform(s), objective (awareness/traffic/conversion), brand constraints, offer/CTA, language(s). Align with campaign-manager message house.

2. Concepts before pixels

Propose 3 distinct concepts (angle + visual + hook). Angles: problem/solution, before/after, social proof, demo, lifestyle, pattern-interrupt. User picks, or ship the strongest if async.

3. Copy per placement

For the chosen concept, per platform:

• Hook / headline (3 variants)
• Primary text (short + long)
• CTA matching objective
• Hard limits: Google RSA 30/90, Meta ~125 visible, LinkedIn ~150

4. Visual generation

Build one master key visual, validate, then decline with reference_images:

Placement	Ratio	Notes
Feed Meta/LinkedIn	1:1	safe margins for text
Stories/Reels/TikTok	9:16	subject in middle 60%
YouTube/display	16:9	logo + CTA visible
Display sizes	300x250, 728x90	Pillow resize if needed

Leave negative space; quote any baked-in text in the prompt.

5. Video ads

6-10s: hook → benefit → CTA. Prefer image-to-video from the master for product consistency. Variants 9:16, 1:1, 16:9. Subtitles via ffmpeg (video-generation skill).

6. Delivery

• Run visual_qa on every final still with placement requirements and all authoritative references. Rework WARN and BLOCK results. Never auto-deliver a BLOCK asset, and never claim fidelity without a reference.
• Save under marketing/creatives/<campaign>/
• Summary table: concept, per-placement copy, asset paths + ratios
• Name for A/B: concept-A-hook1-9x16
• Attach media via message when appropriate

Rules

• One concept, many declinations - never mix concepts in one ad set.
• Brand tokens (brand-voice-manager) override generic style.
• Never invent claims, prices, or stats; ask or omit.
• Legal: no competitor logos, no fake endorsements; respect platform policies.
• Iterate masters with reference_images instead of regenerating from scratch.

Anti-patterns

• Shipping pixels with no hooks/CTA
• Unreadable text baked into images
• Claiming expected CPA without account data